How do you use these Un tips (2) in looking for ideas?
Never:  Never use it: 
Try:  Might try it.
Use:  Use it as needed
Tell: Tell it to people who need it

You know what you should do.  What would happen if you did the reverse?

Learn how to turn things upside down.  Or you'll  never get the ketchup.

If you hit a dead end, turn around.

Don't raise the bridge, lower the river.

Is there another goal that would do as well?

If you always do what you've always done, you’ll always get what you've always got.

If you get a lemon, make lemonade.

You don't make the new idea without breaking the old rules.

Everything you take for granted has an expiration date.

Ignorance ain’t so much not knowing things as knowing so many things that ain’t so.

If your mind wanders, follow it.  Maybe it knows something you don’t.

Creativity is like swimming.  You can’t do it until you discover that you can.