Selby Evans is Thinkerer Melville in Second Life
We’re the Uns. We’re famous for recycling old ideas by turning them inside out. We go way back. Everybody’s heard of Attila the Un.
Learn to turn things upside down.
Or you'll never get the ketchup.
We Uns are part of everyone. You’ve met us in the two-year old just learning to say “No.” You knew us in the school kids who wanted to know why they had to do what they were told. You’ve dealt with our work in almost anything teenagers do. You’ve found us in yourself from time to time. And if you can find us easily, you will find our help in making new ideas.
Un, spelled backwards, is nu.
Notice that we did not say good ideas. We don’t know whether our ideas are good, bad, or something else. That’s not our job. We don’t deal in good and bad. We deal in new and old. You want good and bad, you go to the Choosing Clipit. But remember, you can’t decide on an idea you never had.
We Uns invented the wheel. Everybody liked watching the wheel roll downhill. Of course, things didn’t really take off till the Engineers invented the axle. We don’t pretend to be practical. Just original.
And you’ll remember the idea Columbus had about how you could reach the east by sailing west. Our work, again.
We are uninhibited, unpredictable, unconventional. We unscrew the inscrutable.
People who write comedy or ad copy get a lot of help from their Uns. Guess who thought up the Uncola. Or the unbirthday. The unbirthday card. The unbirthday present. Not to mention underwear.
(Careful. If you noticed that we just mentioned what we said we wouldn’t mention, you’re beginning to hear from your Un.)
Twisting things to make them different from the expected is just what it takes to make some things funny. So you can watch for our work in anybody’s comedy routine. Or maybe you can twist a little humor out of your own problems.
When you want new ideas, call on your Uns.
Some feel a connection between the Uns and Zen. But the Uns claim that any such connection is inexplicable.