One reason people don’t get the best work out of their brains is that they forget to use the right parts at the right time. People just expect to match their abilities to the job at hand. So they don’t bother with cues.
Supermarkets don’t expect you to remember to buy goods when you need them. Manufacturers don’t expect you to remember to buy their products at the right time. Your kids don’t expect you to remember to buy them bubble gum at the right time.
There is no right time to buy bubble gum.
Supermarkets, manufacturers, and kids use marketing to get you to remember what they want you to remember. They try to get that marketing in front of you at the time you are making a buying choice.
How else would anybody sell bubble gum?
Even ordinary people leave reminders to themselves about things they consider important. They put reminders on calendars, refrigerators, mirrors and other things that are likely to get the reminders noticed. But people assume that they don’t need reminders about using their brain assets, skills, strengths, and resources. We have no explanation for this.
We do have some ideas that people can use to remind themselves about such things at the right time. We aren't clever enough to think of such ideas ourselves. So we borrowed ideas from advertising people.
Ask the man who owns one.
The advertising people know about the parts of your brain. They use images, trademarks, symbols, slogans, sounds, and other signals to get past the parts of your brain that read and through to the parts of your brain that act. They understand that reading is not the same as buying.
You can use the same methods. You pick the ideas. You market goals to brain channels that haven't bought into the goals yet. You market skills that you want to get more use out of.
You have to handle that like a business, of course. You have to pick a specific goal for your marketing campaign. And if you haven’t done this before, pick an easy goal. If you have trouble picking, write five possible goals on separate strips of paper. Shuffle. Deal. Cut. Take the top one. Save the other goals till later if you have more than one month to live.
Head Sounds
How to get suggestions from your mp3 player.
Subliminal perception. Parts of your brain will sometimes make ideas that don't get your attention. A little help from something you see may give an idea enough spark to get noticed.
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Trial Marketing
Print Cuepons for your campaign: Thinkerer's Kit (.pdf format)